Keywords
Optimise for Search or for Search Engine?
It can sometimes be a compromise of words when it comes to writing good copy for the content of a website. Attracting the attention of the major search engines is usually at the forefront of people’s minds when it comes to publishing their company website. As a consequence it’s easy to see many websites are stuffed with sometimes irrelevant keywords leaving very little useful content for the site user.
Where possible it’s always better to adopt a balanced approach, try to think of how your customers may view your business, in particular what words or phrases would the public use that would best describe what you do or sell?
It’s important to remember your website is for the benefit of your business and your customer’s, not solely for the attention of search engines. To achieve the best results search engines need to be able to associate your website with the keywords and phrases that best describe your business as searched for by your customers or prospective customers.
If you’re unsure what those words and phrases might be why not ask the people who know? Undertake a little Market Research, randomly ask some of your existing customers which words spring to mind that best describe what you do or sell, for best results and maximum exposure ensure these keywords or phrases are incorporated into your website.